As for the future of Google Glass, I couldn't be more bullish. Don't get wrong, I personally hate them, but they are a necessary evil on the path towards a Cyberdyne Systems and/or Minority Report future. The world we live in continues to progress towards an always on, always connected, but more so always captured. Look at London. The issue in my opinion is not that we're being captured, but who is doing the capture - big brother or some douchebag. Not sure which is worse, but big brother only posts to the NSA not a kitty kat YouTube channel.
Let's face it. Google makes great products, but can't market for crap, which is slightly ironic given how much we all rely on them for marketing our businesses. But in this case, they are doing a brilliant job. They've create a demand for people like myself who aren't early adopters but try to keep on the periphery of what's happening in tech. We know there are a meaningful number of glasses out there; I believe the number is 1000. Plenty to think we might see one in a market like SF or NY, but nearly enough to make them accessible to someone like me.
I'm not sure how I feel about life where everyone is a potential reality star. How I feel doesn't matter, but how the collective feels, will. So far, any news is good news for Glass, not so good for my frustration level, but what surprises me more than anything is not the negative news, but just how little of this news talks about the B2B application of Glass. When I think of the life changing and disruptive nature of wearable devices, it doesn't exist in the consumer market. Life where certain professionals could use Glass could increase efficiency in ways that far outstrip the ability to take pictures more quickly.
From the consumer standpoint though, an enterprise first approach feels like the smarter route. Glass is more Blackberry than Apple, a top-down rather than bottom-up movement. I think about the NICU and subject of much of our recent stress. Were the nurses to have Glass and be able to see the readings of their patients, response times would increase dramatically. If the doctors had the information about the room visually without flipping through charts, and if they could speak to update, care is transformed. And, that's just one of many use cases.
An enterprise only approach to Glass, would be the at scale version of their current testing program. The result would be a body of work extolling the virtues of Glass, creating a demand for a consumer version, instead of where we seem to be at today - a body of concern and mounting questions. Make us unable to live without it. That's how it will become the changer it should be. Such an approach will help to quell critics and make sure the intended audience of users, instead of just the antitrust as well as mass tort lawyers, excited.