This Monday and Tuesday, I was at OMMA in Hollywood and did not get to post my links.
Mostly Internet Advertising News Links for 29 March 2006:
- AdSertive took the unusual step of selling off a piece of its business on ebay. As was said in an email to its contacts - "This will be a steal for whoever buys it, and if someone in the CPA marketing industry buys it, they will make their investment back in just a few months. Please take a look at the auction, watch the video, and forward it along to whoever you think may be interested in this awesome opportunity"
- OMMA was better than expected, but the news that Facebook turned down $750 million almost stole the show. It seems natural to want the best deal, especially considering the current environment, but there is something socially wrong about the intentions of the sellers here. They, the investors and stakeholders will win big, but the rest of market will ultimately have to pay the price, i.e. the burden of the poor decision on the part of the acquirer will ripple through the economy as a whole. This is the market equivalent of the ice cap melting.
- One of last week's links discussed a post from WebmasterWorld Forum about one of AdSene's largest publishers. Here is more about that person and an interview with him.
- Wal-Mart popped up on my radar for my research on corporate blogging. Here is a fascinating article about working with the company from the perspective of one that turned them down. Also see this by the same FastCompany author.
- Two other articles on my reading list - NewsCorp Hearts MySpace and The New Wisdom of the Web I'm specifically interested in the former as MySpace appears to be following a portal style ad model. This is an interesting statement and one that might actual be a poor decision for the company. It's not a portal and modeling itself after one, even with respect to advertising, could drive away users.
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