- United Online buys MyPoints - meets criteria of seller UAL that buyer must start with “United" going from UAL to UOL
- Bots taking the fun out of online journalism – NYTimes (sub req) explores the impact of having to write not just for people but engines
- Mazda Dealer Lead Generation program – press release from the technology provider chosen by Mazda and an interesting look from a dealer-centric company versus lead generation company one.
- Microsoft’s Direct Navigation Play – Strider URL Tracer.
Cleaning up the net or just getting back at Yahoo / Google for their profits?