A few readers of the DMConfidential.com shared their opinions on the ringtone marketplace. Both of these comments come from people who make their living by finding ways to promote CPA offers.
The first comment -
I dont think this will last for long...the customers for the ringtone
offers (12-25 yr olds) are very tuned to each other and one's bad
billing expirence will spread word-of-mouth/viral to others quickly and
so i think the conversions will go down.
I am seeing this already, the conversions are downhill but the
competition is way up - a classic sign of a mature leadgen market!.
The second commnet -
Ringtone offers suck. They aren't converting well anymore. Legislation
is cracking down on the usage of the word "FREE." Companies involved,
like Blinko, are pulling out of the market.
In my personal search campaigns, Ringtones are no longer profiting. I
recommend e-mail submits, smiley downloads, screensavers, and
especially dating offers such as eHarmony.
This isn't to say that comapnies cannot make ringtone offers work, only that the landscape for promoting them has changed quickly and looks to change more.
Comments