Having had three tradeshows in the past two weeks, I am behind on both my replies and my posts. Much of what I had is now old news, i.e. two days ago. I post them at the end mainly as an archive tool for myself. To begin, here are two things you might not have seen that are not time dependent.
Links for May 10, 2006
- Rob Deichert shares a great post that not only showcases a person for whom online education worked but provides incredible material for all the marketers trying to think up new landing page and banner themes
- LowerMyBills has finally made it you might say. See this quasi-fan blog dedicated to their ads
- Monday & Tuesday's links -
- Scripps article regarding their online strategy (they own shopzilla and uswitch)
- Valueclick / aQuantive almost merger (something I will write about in detail)- Motley Fool and Reuters
- New Yahoo Search Platform to launch- expected to bring in $600 million. More than anything, I see this as a sign that auctions are inefficient to the advertiser but effecient to the one putting on the auction. I'm currently reading the Perfect Store which harps excessively on the eBay founder's belief that an auction creates a perfect marketplace where supply meets demand. I contest (although I'm not economist and have zero proof) that auctions skew high or low - they rarely meet where they should because human nature / psychology effectively push one of the curves unnaturally. People are irrational in auctions and that irrationality impacts the final price. With Yahoo, better relevance and optimization on RPM will help but the closed bidding will account for a large chunk of that increase.
- With IE7 having an MSN search bar (bound to hurt Google), Bambi brings up a good point - MySpace should create a search engine. MySpace is this generation's AOL. It's a largely self-contained universe and its users would most likley perform a search through that site than going to an engine.
Don't hesitate to contact me blog(at)jayweintraub.com or jay(at)oversee.net if you have questions, ideas, or simply want to bounce an idea my way.