Adteractive in Brief

September 29 2007
One time online advertising performance leader Adteractive has experienced better days; still significant revenues but weakness in EBITDA has some wondering. They see the iceberg ahead. Have they hit it or can they still avoid an impact? Loss of talent / layoffs have plagued them throughout 2007. I've always liked them / had good experiences and wish them and those there the ability to come through this stronger than before.

Comments

[Lee]

Jay -

It's like my cheering for Yahoo!. I think Yahoo has a number of great things going for it but they can't stop tripping over themselves. Sometimes it is frustrating watching these companies from the outside...

[Bob]

I think they are going to have a hard time turning it around. Adteractive has had a hard time since the plunge in the mortgage market. In the long run, as publishers get bigger and smarter about maximizing their revenue and as marketers (though to a lesser extent) get smarted about internet advertising, they will get squeezed.

[Aurelius Tjin]

I think the influx of better alternatives placed Adteractive on the rocks. People choose the best options they have these days.

[Ex-employee]

Fundamentals were known, but the Six Sigma management team just did not understand the lead generation market or domain enough to plan. As expected, they are down to 1/3 the employee base and at least 50% in revenue degrees.