Unlike mortgage, those in education lead generation have continued to experience strong, and in some cases staggering growth. One of those in the latter is CourseAdvisor, who is set to be acquired by The Washington Post. If like me, you scratched your head trying to understand the connection, The Washington Post owns Kaplan, a business unit that will do more than $2bn in revenues for 2007. While it offers the well known test prep services, Kaplan has over the past several years become a major player in the online education space.
Similar to another online education superstar, Vantage Media (which recently topped Deloitte's Los Angeles Technology Fast 50 ranking) CourseAdvisor generates its leads using sophisticated technology in paid search. Their quality doesn't equal that of organic search leader eLearners.com, but the scale and time frame in which they achieved it is stunning. It's not the first move in the lead generation space for the Post which invested in EducationConnection.com but that company lacked the traffic acquisition prowess of CourseAdvisor.
Price supposedly close to if not slightly exceeding $100 million.
Heard a rumour their paid search tech came from a company called Adverplex. Any truth to that?
Posted by: | October 16, 2007 at 03:49 AM
Hi Jay,
i like your blog!
I am a student from Germany and concerning a research I am doing on US Ad-Networks I would like to ask you a couple of questions. It`d be great if you contacted me on my e-mail.
Thanks in advance.
Sincerely, Jan S.
Posted by: Jan s. | December 15, 2007 at 06:14 AM
I run a small company with websites which generate leads for several large agencies. In my mind, none equal eLearners/Education Dynamics in their dedication to obtaining high quality leads which will convert for their client institutions.
Posted by: Dan | January 12, 2010 at 02:15 PM