Those that saw my presentation "You Give Leads A Bad Name" will know that one of my favorite topics to cover outside of (the lengthier and more time consuming) lead generation strategies is more observational in nature. In that light, I often highlight the search arbitrage space, especially in my articles for DMConfidential. An example is one I did back in August on big names in search in effect doing click arbitrage (a topic that Search Engine Land just covered).
We all come across irrelevant ads, even more now that a) we're entering the equivalent of an online media recession, and b) Google needs even more clicks to feed its profitite (profit appetite). Occasionally, though, you come across an ad that is simply too hard not to comment on, especially when it is not actively searched for but contextually shown (Google.com versus ads in Gmail). Such is the case here, which I will simply file under - I should have better things to do and other ways to find amusement.
Here, keeping my Gmail company, was the following. Enjoy.
Naturally, I had to click. Hand it to Yahoo - not completely irrelevant!
(You might have to click the link as my Typepad hasn't been embedding images properly).
I especially like some of the other sponsored results (leading back of course to the never ending click arbitrage cycle):
- Happy Ending - We find Men's Spas-Salons-Services - Get Thrillist Free Daily Emails.
- Asian Massage Parlor Stories - Looking For A Japanese Massage? Search Local.com To Find One.
- Asian Massage Happy Ending - Find Asian Massage Happy Endings at Great Prices.