Quite a few visitors have come to this site searching for "Adteractive Debt." While, no one has written in specifically on that topic, it has been said that in lieu of taking in private equity money the company did do an eight figure debt financing. Given what was said in my Quinstreet IPO rumor post, I will speculate that the funds were used that m&a activity. I would also hypothesize that the company has aggressive plans to beef up its infrastructure and media buying.