LowerMyBills to do north of $160 mm for 2005
Josh Stomel is once again the talk of the lead gen world with his recent post on LowerMyBills revenue projections. Given that the company did less than $100mm in 2004 and less than $50mm in 2003, upon hearing that number I initially assumed it was for all of Experian Interactive. (NexTag, number 2 or 3 in the mortgage/refinance space does less than half of LMBs projected 2005 number for mortgage.) Given that Experian Interactive has a strong affiliate play (with Affiliate Fuel and MetaReward) and that until the purchase earlier this year, LowerMyBills was absent from affiliate marketing, it is possible that the $160mm+ number is accurate. I wouldn't have expected $2mm+ monthly from the affiliate channel, but that is what I would have to guess that channel's contribution is. Impressive and sure to serve as a distraction for a few others in the space.
