Chances are the company is looking to take advantage of the increased interest in lead generation, an area largely ignored with respect to capital events. For example, Reply, a lead generation company announced a VC round of I believe $15 million. And, let's not forget the purchases made by Experian of LowerMyBills and ClassesUSA.
LeadClick would be attractive for its revenues, which have grown steadily and their margins which are far ahead of most other lead generation companies. Questions regarding certain practices do exist - inventory, lead quality, daisy chaining - so chances are the company will sell for a price lower than its numbers might suggest to avoid any potential suitor getting too curious.